newsstories
From everyday moments to key milestones, a closer look at life within SOKOGROUP.
SOKOGROUP News
SOKOGROUP GALA DINNER - A 5-YEAR MILESTONE
A milestone evening marking five years of growth, reflection, and the shared journey that shaped SOKOGROUP.
SOKO PASTEUR - INTRODUCING OUR FIFTH OUTLET
A new space in the heart of the city, bringing SOKO closer to Saigon's vibrant rhythm near Notre-Dame Cathedral.
FOOTBALL CHAMPIONSHIP 2025
An annual internal tournament where team spirit, energy, and connection come to life beyond the workplace.
Mid-Autumn at SOS Village Go Vap
A season of giving, as SOKOGROUP shares warmth and joy with children at SOS Village Go Vap.
Christmas at Lang May Man
A heartfelt celebration bringing festive joy to the children of Lang May Man.
Soko Xuan Thuy - a new chapter begins
Our fourth location introduces a seamless indoor-outdoor concept along the lively Xuan Thuy street.
Noriboi
Noriboi x Chef Ton from LeDu BKK
A special collaboration with Chef Ton (Le Du, Michelin 1-star) bringing a memorable omakase journey to Saigon.
Noriboi Omakase recognized as a Top 25 Restaurant by Robb Report Vietnam 2025
A recognition that reflects NORIBOI's pursuit of precision, craft, and a refined omakase experience.
Noriboi named in Tatler's Top 20 Best Restaurants
A continued acknowledgment of NORIBOI's presence within Vietnam's fine-dining landscape.
Campaigns
Dubai Chocolate Croissant
A new croissant creation that went viral, marrying Dubai-style chocolate with SOKO's signature pastry craft.
Rondo Collection - Tet Binh Ngo 2026
Inspired by the rhythm of Tet, a curated collection celebrating tradition and new beginnings.
Blooming Box - a thoughtful 8.3 gift
A curated combination of flowers and pastries, designed as a heartfelt gift for International Women's Day.
Collaborations
SOKO x HCMC Marathon
A celebration of stamina, community, and the spirit of moving forward together.
SOKO x Thien Minh - Too Happy To Tell
An expressive collaboration blending music and pastry into a shared sensory story.
SOKO x WE Choice Awards
Standing alongside an awards platform that celebrates inspiring people and stories.