Aboutsokogroup

Shaping CultureThrough Hospitality

Experienceand Growth

Rooted in Vietnam, SOKOGROUP is a hospitality group dedicated to elevating local culture through thoughtfully crafted experiences.

We create spaces where flavor, design, and human connection come together — each concept offering a distinct expression of modern Vietnamese living.

Through every experience, we bring people closer and contribute to shaping a new cultural narrative for Vietnam.

Mission& Vision

SOKOGROUP aims to deliver sophisticated dining spaces. Through exceptional service, superior quality, and strategic brand development, SOKOGROUP makes every effort to elevate the overall customer experience.

We are committed to building a sustainable restaurant and hospitality ecosystem, driven by passion, and a deep dedication to excellence in every aspect of service and interaction.

SokoGroup team

ourJourney

10.052021

SOKO Cake Bake Brunch

SOKO Cake Bake Brunch

The first SOKO flagship launched, bringing a European-inspired brunch experience to the heart of District 1.

A

27A Nguyễn Trung Trực District 1, Ho Chi Minh City, Vietnam

07.012023

Noriboi Omakase

Noriboi Omakase

SOKOGROUP expanded into Japanese fine dining with an intimate omakase experience focused on precision and artistry.

A

35B Ngô Quang Huy District 2, Ho Chi Minh City, Vietnam

08.082023

SOKO Cake Bake Brunch

SOKO Cake Bake Brunch

A strategic expansion reinforcing SOKO’s presence in central Saigon with consistent quality and design.

A

24 Hồ Tùng Mậu District 1, Ho Chi Minh City, Vietnam

25.042024

SOKO Bakehouse

SOKO Bakehouse

SOKO introduced its bakehouse concept, focusing on handcrafted pastries and creativity.

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25B Ngô Quang Huy District 2, Thảo Điền Ward, Ho Chi Minh City

30.112024

Noriboi Omakase

Noriboi Omakase

Noriboi expanded to District 1, bringing its signature omakase experience closer to a wider audience.

A

31 Phó Đức Chính District 1, Ho Chi Minh City

08.022025

Soko Xuân Thuy

Soko Xuân Thuy

SOKO continued its growth in District 1 with a modern European-inspired brunch space that elevates the overall dining experience.

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92 Xuan Thuy, Thao Dien Ward, Ho Chi Minh City, Vietnam

27.112025

SOKO Pasteur

SOKO Pasteur

SOKO continued its growth in District 1 with a modern European-inspired brunch space that elevates the overall dining experience.

A

182 Pasteur District 1, Ho Chi Minh City, Vietnam

SOKO Cake Bake& Brunch

SOKO Cake Bake & Brunch is an all-day dining place focused on quality, consistency. The menu takes inspiration from European, reimagined with a contemporary perspective and subtle Asian influences.

Shaped by Saigon's vibrant food culture, SOKO presents a refined East-meets-West expression, familiar flavors are thoughtfully elevated with local character.

Fresh ingredients market
Soko signature pastries
Noriboi omakase counter
Noriboi signature dish

NoriboiOmakase

Noriboi Omakase offers a contemporary omakase experience in Saigon, blending traditional Japanese techniques with a modern approach while focusing on ingredient quality, precision, and a refined yet approachable dining experience.

OurServices

At SOKOGROUP, hospitality is expressed through every detail, from thoughtfully designed spaces to carefully sourced ingredients, creating meaningful moments where people and food come together. Rooted in Vietnamese warmth and refined through a contemporary lens, each concept reflects our belief in intentional hospitality and our vision to shape the future of modern Vietnamese lifestyle.